I am watching the Federer-Djokovic Semi Finals at US Open 2008. Alongside, in a near-by court the other semi-final between Nadal and Murray has started. CBS is showing the Federer-Djokovic match. Federer wins and the match ends.
Now, instead of showing the LIVE action of the Nadal-Murry match, CBS decides to show it from start. Already 2 sets have finished and the viewers are forced to watch deferred action.
No other channel is covering it. Viewers have no other option but to watch it.
CBS knows that this is the only way they can sell these 2 sets. Who wins?
